Meet the Team
Ewaken Vitality - where wellness expertise meets visionary leadership!
Our team combines decades of experience across integrative medicine, business strategy, and holistic health.
Dr. Mark Smith is a pioneering expert in natural and integrative medicine with over 40 years of experience. His extensive work spans clinical practice, academia, research, and humanitarian efforts, making him a global leader in the fields of holistic health and functional medicine.
Founder & Educator: Established the University of Natural Medicine and the American College of Integrative Medicine; co-founded the College of Natural Medicine, Malaysia.
Regulatory Impact: Developed medical service codes for integrative medicine in Malaysia, enabling insurance coverage for diverse treatments.
Global Clinical Experience: Has practiced and lectured worldwide, including in the USA, South America, Asia, China, and New Zealand.
Research & Development: An authority in stem cell therapy, detoxification, and functional food supplements; advisor for Alzheimer’s, cancer, heart disease, and metabolic syndrome protocols.
Humanitarian Work: Directed mobile health clinics in remote regions of South America, Asia, and the Amazon, partnering with Doctors Without Borders.
UN Advisor: Recently appointed as a Health Development Advisor for the United Nations Geneva Conventions.
Dr. Smith continues to advance integrative health practices globally, merging traditional and modern medical approaches for holistic wellness.
Michael Schaeffer is a senior executive and industry expert with over 30 years in the natural products and dietary supplements sector. As the Founder and Managing Director of Michael Schaeffer LLC, he provides regulatory compliance, product development, and global expansion services, guiding clients through complex industry requirements and growth strategies.
Extensive Industry Experience: Over three decades specializing in regulatory and product development for natural products and dietary supplements.
Leadership Background: Former President of Kirkman Group Inc. and CEO of Pacific Nutritional Inc., achieving substantial revenue growth and operational efficiency.
Regulatory Expertise: Proficient in cGMP compliance, dietary supplement label review, and quality assurance, ensuring high standards across production and compliance.
Product Development: Skilled in R&D, formulation, and manufacturing oversight, with hands-on experience in developing capsules, tablets, and powders.
Global Market Reach: Led international expansion into 35+ countries, securing essential site licenses and compliance certifications.
Professional Affiliations: Active member of the American Chemical Society, American Herbal Products Association, and Council for Responsible Nutrition.
With a background in Mathematics, Computer Science, and Business Administration from Oregon State University, Michael brings a blend of technical and business acumen to every project, driving innovation and compliance in the dietary supplements industry.
Tina Cuccurullo is a passionate entrepreneur, seasoned retail and wholesale professional, and dedicated wellness advocate. With over 30 years in the luxury industry, Tina brings a unique blend of business acumen, leadership, and health-centered values to her endeavors. As the founder of Ewaken Vitality, she channels her expertise in business development, brand management, and client relations into creating a holistic wellness platform that inspires both personal and professional growth.
A lifelong health enthusiast and committed yogi, Tina’s wellness journey is enriched by global experiences, including a transformative month-long journey to Rishikesh, India. There, she immersed herself in Ayurvedic yoga at a local ashram, deepening her knowledge of holistic health and ancient wellness practices. Her experiences traveling with renowned spiritual leaders, including His Holiness the Dalai Lama, have further fueled her dedication to mindfulness, yoga, and integrative health practices.
Through Ewaken Vitality, Tina combines her love for wellness with her sharp business insights, helping individuals and organizations achieve balance, vitality, and success. Tina’s proven ability to lead high-performing teams, manage successful business operations, and create meaningful client experiences has earned her a reputation as a trusted leader. Whether working on brand consultancy or empowering others through wellness initiatives, Tina’s mission is to inspire and uplift those around her.
NOTE:
*Trota Vitale is formulated and manufactured in the USA.
*These statements have not been evaluated by the US Food and Drug Administration.
*The products sold on this website are not intended to diagnose, treat, cure, or prevent any disease.